A multi-day interactive experience designed to elevate Sutra’s launch presence.

The Challenge
Position a product launch as a memorable experience beyond standard sampling.

The Insight
Hands-on engagement fosters deeper product understanding.

The Idea
An interactive experience featuring education, play, and product exploration.

Execution Scope

• Interactive zone design
• Visitor engagement systems
• Sampling and content capture

Our Role
Concept · Experience Execution

Impact
High attendee engagement and product interest uplift.