A large-scale culinary festival reconnecting Teh Pucuk Harum with food culture audiences.

The Challenge
Revive Teh Pucuk Harum’s flagship culinary festival after a multi-year hiatus.

The Insight
Food culture creates natural emotional connections when experienced collectively.

The Idea
A two-day culinary festival featuring hundreds of food tenants and immersive brand experiences.

Execution Scope

• Festival concept and management
• Vendor coordination and crowd flow
• On-ground activation and experience design

Our Role
Concept · Production · Execution

Impact
Strong visitor turnout and renewed cultural relevance for the brand .