A large-scale community fitness experience designed and executed for Rexona by Ultima Activation.

The Challenge
Strengthen Rexona’s association with active lifestyles by transforming a fun run into a meaningful brand experience.

The Insight
Community participation increases when sport is framed as a shared cultural moment, not just a race.

The Idea
Rexona Run as a mass-participation lifestyle event blending sport, entertainment, and brand engagement.

Execution Scope

• End-to-end event production
• Experience zones and race village
• Crowd engagement and logistics management
  
  

Our Role
Strategy · Experience Design · Production · Execution

Impact
High attendance and engagement, reinforcing Rexona’s relevance within Indonesia’s fitness community.