End-to-end services, from concept development to execution of the festival introducing the new brand ambassador and product launches.

The Challenge
Introduce a new brand ambassador who resonates with the brand’s energy.

The Insight
Consumers tend to look at who the brand is associated with.

The Idea
A fan meeting that also encourages visitors to adopt an active lifestyle with Rexona.

Execution Scope

• KOL execution
• Activation execution
• On-site engagement management

Our Role
Activation Design · Execution

Impact
Strong consumer engagement and positive reception across cities .