Ultima was trusted to handle Rexona first fan-meeting event in ICE BSD with their newest Brand Ambassador, (G)I-DLE. The event offered not only fan-meeting but also K-Pop cardio classes with KOLs that encourage target visitors to have active lifestyle with the new REXONA VITAMIN BRIGHT.

To bring the excitements alive, Ultima handled an end-to-end services, from concept development, production, talent coordination and hospitality. The event was successfully attended by more than 3000 visitors and became a new milestone for the brand.