An immersive exhibition celebrating Heineken’s 150-year global legacy.

The Challenge
Mark a global milestone with meaningful local engagement.

The Insight
Brand heritage becomes powerful when experienced interactively.

The Idea
A multi-day immersive exhibition combining installations, music, and storytelling.

Execution Scope

• Exhibition production
• Program curation
• Audience flow and engagement

Our Role
Design · Production · Execution

Impact
Thousands of visitors across the exhibition period.