A premium lifestyle activation introducing Magnum through curated café experiences.

The Challenge
Launch a premium product within a lifestyle-led context.

The Insight
Premium brands perform best when embedded into everyday lifestyle moments.

The Idea
A Japanese-themed café collaboration combining product experience and cultural elements.

Execution Scope

• Multi-venue installation
• Influencer and guest curation
• Experience programming

Our Role
Experience Design · Production · Execution

Impact
Strong cultural alignment and sustained engagement across locations.