A large-scale culinary festival celebrating Indonesian food culture.

The Challenge
Sustain a large cultural festival with growing scale and expectations.

The Insight
Culinary heritage connects deeply when experienced live.

The Idea
An annual festival celebrating Indonesian cuisine through immersive experiences.

Execution Scope

• Festival production
• Vendor and program management
• On-ground activation
  
  

Our Role
Experience Strategy · Execution

Impact
Established as one of Indonesia’s most recognisable culinary festivals .