A national roadshow activation for Gojek designed to build local brand connection momentum.

The Challenge
Bring Gojek’s brand proposition to life through localized community engagement.

The Insight
Mobility brands connect deeper when they become part of community routines.

The Idea
A multi-city convoy roadshow that engaged local communities through interactive experiences.

Execution Scope

• City-by-city activation planning
• On-site experience management
• Brand engagement tracking

Our Role
Activation · Logistics · Execution

Impact
Strong on-ground participation and local brand resonance.