A fully integrated 360 campaign combining ATL, BTL, digital, and experiential tactics for Bango.

The Challenge
Extend Bango’s relevance beyond traditional culinary formats into broader food culture.

The Insight
Consumers engage more deeply when campaigns thread together physical experiences and digital narratives.

The Idea
A campaign blending on-ground sampling, social storytelling, content seeding, and creative messaging.

Execution Scope

• Integrated campaign strategy
• Cross-channel content
• Activation support

Our Role
Strategy · Creative · Integration

Impact
Improved brand awareness and engagement within targeted segments.